The success of any blog is determined by the number of people it reaches. For any blogger, the next step after generating a good content is to deploy various strategies that will help him/her to reach the target audience. As a blogger myself, I researched various strategies that increase visits on a blog. Most of these strategies focus on sharing through social media. Currently WhatsApp is one of the chat service applications used by a lot of people. We see a lot of content being delivered in various forms by individuals, or in groups. I thought of exploring WhatsApp as a medium to promote the blog on http://pharmaknowledge.in/. This site was created in the last week of Sep 2015 with a primary focus on the pharmaceutical industry. 4 blogs were posted on this site, since its inception and the traffic was coming in at a slow rate. For the fifth blog we added WhatsApp as a plug-in on the wordpress site along with other promotion strategies. (You can have a look at the Traffic sources in the screenshot below). Let us now look at my experience with this strategy.
The fifth blog on this site was published on 15 Nov 2015. The graph is a clear depiction of the number of sessions, which were recorded on 15 & 16 Nov 2015. There was definitely a good increase in the number of visitors to the blog. The traffic source report showed 313 sessions from WhatsApp, which is definitely much higher than any other Social media.
The data presented is for the initial couple of days. Incidentally, the site also saw a rise in the number of subscribers. This small little experiment sets precedence to further explore Whats app as a good promotion strategy. Of course, it goes without saying that is definitely needs to be coupled with other strategies.
I will be happy to read your feedback and experience, if any on WhatsApp. Also, if you have further promotional ideas for http://pharmaknowledge.in/, please feel free to share.
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