Marketing has always been, and will remain the
fulcrum for all businesses to expand their foot prints. Thanks to technological
advances in the last few years, there has been a big change in the way
marketing activities are conducted. Most businesses have an online presence, thereby
highlighting the importance of Digital Marketing.
In the current scenario no company can afford
to ignore the importance of Digital Marketing while formulating their marketing
strategies. We are experiencing cut throat competition, and hence it is
important for a company to make its brand’s presence felt to its consumers. In
order to create a niche for your brand, you need to have the right kind of digital marketing company as your partner, which will allow you
to maximize its advantage. Also this partner should be able to provide end to
end solutions. In this blog we will review 5 fastest growing digital marketing
companies in India which can support a brand with its marketing activities.
TO
THE NEW Digital:
TO THE NEW Digital is a premium
digital services company that combines the power of technology, analytics, marketing
and content for digital transformation. It has a team of over 600 people which
includes technology evangelists, social media experts, content specialists and
creative mavericks who have transformed businesses of more than 300 companies
spread across 30 countries worldwide. TO
THE NEW Digital is also a strategic
partner of many global companies including Google, Amazon Web Services (AWS),
Youtube, DataStax and MongoDB. As a brand, one would definitely like to be
associated with this company to run their marketing program. Its reputed clientele
is testimony to the fact that they are one of the best in the business at
present.
Accenture
Digital:
Accenture Digital offers complete, integrated digital
business and technology services - digital
marketing, analytics, and mobility - to deliver tangible results for both
the real and virtual worlds. Accenture Digital works with many industry
leading clients in sectors like retail, banking, consumer products, telecom and
pharmaceuticals.
SapientNitro
Sapient Nitro’s USP is Storyscaping, which is a story that connects
the brand with the consumers. Sapient Nitro builds effective creative solutions
that span a diverse range of digital platforms including web, mobile, Tablet,
print, broadcast and outdoor. They are specialised in producing all forms of
digital content including Copy, Videos, Banner and display ads, Emails,
Microsite/websites, Social Campaigns and interactive games.
IBM Digital
IBM Customer Experience Suite delivers rich, engaging and
personalized web experiences through multiple channels. This customer
experience management software integrates social and mobile technologies with
content and analytics to helps you anticipate customer needs and build brand
loyalty.
IBM Customer Experience Suite helps organizations provide
their customers with a consistently engaging, personalized and relevant digital
experience across multiple channels and touchpoints. It provides rich,
integrated capabilities for managing web and digital content, real-time social
communications, robust customer and commerce self-service capabilities,
business analytics and mobile device delivery.
BC Web Wise
BC Web Wise is a full-service digital
advertising agency. The digital solutions provided by the company range from
website development to online marketing that includes social media and search
marketing, as well as media planning and buying. They also serve digital
solutions on the mobile and tablet platforms, besides outdoor digital
installations based on web-based technologies. BCWW has served over 450 clients
in a wide range of businesses including Media, Finance, Consumer Products,
Telecom, Automobiles and Entertainment.
While this list is clearly not an exhaustive one for Digital
Marketing
companies, it definitely highlights some key players in the race. While each
company is a brand in itself, each tries to outdo the other with innovative
strategies. This eventually presents customers with varied options to choose
from and gives their brand that “much required visibility” in the market place.
